Showing posts with label David Miscavige. Show all posts
Showing posts with label David Miscavige. Show all posts

Monday, August 11, 2008

Appendix: Why Speak Out?


My own decision to speak out against my former Church, the Church of Scientology, was inspired by three brave young women who, in 2007, began a website called Ex-Scientology Kids. Kendra Wiseman, Jenna Miscavige Hill and Astra Woodcraft had the courage to tell their stories of growing up in Scientology. You could say they shamed me into it. If they were willing to put their names on the line and face whatever Scientology dished out, then what was I afraid of? So I began speaking about my experiences publicly, first on various online chat groups, then in radio interviews, and finally writing my whole story in my blog, Counterfeit Dreams.

There are many reasons not to speak out. And believe me, I've heard them all.

The first is what I call the "get over it" argument. The person speaking out is characterized as a whining victim who is stuck in the past and should just "move on." People who are former Scientologists may also add the Scientology twist that "you pulled it in" - meaning that anything bad that happened to you in your life is the result of your own bad actions. They might talk about "taking responsibility," which, to a Scientologist, means admitting that anything bad that happened to you in life was your own doing - and therefore you have no right to complain. "Taking responsibility," according to the Scientology way of thinking, means essentially that one should shut up about it and just move on.

This sort of thinking is so pervasive within Scientology that sometimes one does not even need to say these words to an ex-Scientologist - they are already thinking this way. And no one, particularly an ex-Scientologist, wants to be cast in the role of "victim." Scientologists strive to be "cause over life" and don't want to admit, even to themselves, that they have been victimized.

Certainly there are times in life when someone needs to be told to "get over it." If your spouse is still talking about "that guy who cut me off on the freeway" several days later, it's time to remind them to move on. But we are not talking about occasional rudeness or some slight, we are talking about serious and systemic abuse and human rights violations.

One would not tell a battered wife to "forget about it and move on." At least if one retains the slightest spark of compassion or humanity. One would not tell a rape victim that she "pulled it in." One would not tell an aging pensioner who has just lost his life savings to a con artist to "get over it." One would certainly not tell a Holocaust survivor to "stop whining and move on."

The only real victims are those who have been "shuddered into silence" by such callous and bloodless sentiments. The ones who feel they have to live in silence and hold their abuse close to the chest, lest others think less of them. The minute they decide to speak out, they cease being a victim. They are empowered.

There are people who would like all such victims to shut up about it. And key among those are the perpetrators. They can only continue their abuse if no one speaks out. The pedophile priest, the abusive husband, the sociopathic cult leader, can only exist by maintaining layers of secrecy about their real activities, keeping up that front of respectability. They are untouchable as long as their victims keep their mouths shut. The minute their victims open their mouths, the light comes streaming into their sordid little worlds. And the victims aren’t victims any more.

"Forgive and forget" some people say. Well, forgive, maybe, if someone comes to their senses and changes their behavior. Forget – never.

There is a point where silence becomes enabling.

David Miscavige will continue to abuse and beat staff as long as he thinks he can get away with it. But if he knows that his every move will be exposed, he may just think twice about further abuse. The message from those speaking out is "you can’t hide anymore – the world is watching."

Which brings me to the second objection to speaking out. Some of my friends who have left Scientology still cling to its principles. They still believe that there is a lot of good in Scientology, and most importantly, they still believe that Scientology's "OT Levels" are the road to personal salvation. Their belief is that the Church of Scientology was hijacked by David Miscavige and perverted, but that the subject itself is still good. We could argue at some length about this - and in fact we often do! But they object to anyone speaking out about the abuses within the Church of Scientology as they think it would be destructive to the subject of Scientology.

I can imagine that there were Catholics who felt the same way about those who were exposing priest abuse. They didn't want it talked about because they didn't want it to destroy their religion.

But the real question is this: If exposing abuses within a religion results in the destruction of that religion, then who is the source of that destruction - the person who exposes it, or the person who commits that abuse?

As a Scientologist, I was guilty of this kind of flawed thinking. I knew that David Miscavige and others beat and abused staff members. I knew that RPF Members lived in conditions of near slavery. I knew that Scientology's press releases were full of lies. But I shut up about it "for the good of the group." I had the idea that we had to present a united front against "the enemy," defending the Church and its leaders whether they were right or not, abusive or not.

But does that strengthen a Church, or weaken it?

Scientology has this wonderful term, "enturbulated theta" or "entheta." That is, anything which disturbs, agitates or upsets "theta," the life force or spirit. Thus, something that is "entheta" is something that upsets or disturbs Scientologists, and something that is "theta" is something that makes Scientologists calm, reassured or happy. People who make "entheta" statements are declared Suppressive. They are "suppressing" the calmness and happiness of Scientologists.

It has nothing to do with truth.

If a Scientologist were to talk about staff abuse or RPF prison conditions or criminal activities within the Church, that would be "entheta." It would upset people - even though it was true. If they ignore abuses or cover them up, that's "theta." It is calming and reassuring - even though it's false.

Most Scientologists know there is something very, very wrong with their Church. They see the signs. But they choose to ignore them. Why? Because they know that if they speak out, they will be censured. Their statements will be labeled as "entheta" and they could even be "declared Suppressive."

Imagine the Catholic Church threatening to excommunicate anyone speaking out about priest abuse, and you get the insidious oppression that Scientologists have to deal with.

Now imagine the Catholic Church threatening to excommunicate anyone who even listens to anyone complaining about priest abuse.

That's a pretty tight leash.

If there is one word that characterizes the operations of Scientology, it is secrecy. There is absolutely no transparency of operations. Scientologists have no idea where their money goes or who receives it. Scientologists are not allowed to know the names of the people running their own Church, outside of a few prominent figureheads. Church plans and operations are shrouded in "confidentiality." Staff are not allowed to speak candidly about their lives to outsiders, even close family. And any activity above them in the command echelon is kept secret from them. Sea Org Members are not allowed internet access, cell phones, radio or TV. Scientologists are discouraged from researching Scientology or Hubbard's life on the internet or visiting anything but the approved Church websites. Staff who leave have to sign elaborate "gag orders" that they will never reveal what went on inside.

Why? Why all this secrecy?

Scientology promotes itself as the "Road to Truth."

Yet it can’t face the truth.

Anyone who considers themselves a Scientologist – whether in the Church of Scientology or not – has to decide whether they want to be part of a religion that is based on truth, or one based on lies and secrecy.

It is time to ask those questions you never dared to ask before, and to reveal what you never dared to reveal before.

Which leads to the final objection – isn’t speaking out against the Church of Scientology dangerous? Don’t they come after anyone who dares to blow the whistle on them?

Sure, they try to. Hubbard’s policy is to always, always "attack the attacker." Never defend, always attack. So anyone who speaks out opens themselves to such an attack.

Every totalitarian regime, every fanatical movement, starts with a glittering goal, whether it’s a utopian future, a Third Reich or a Cleared Planet. The goal is so huge and so all-embracing that it seems that it will solve all of the problems of the world. In the future utopia, there is no war, crime or insanity. Everyone lives in peace and harmony, if they follow the One True Path.

"Obviously" anyone who opposes the group or movement or regime is an enemy – an infidel, nonbeliever, "wog" or Suppressive. Therefore ruthlessness against such enemies is not only condoned, it is required and rewarded. Those willing to set aside their humanity and become cold, fanatical and cruel instruments of the greater good will rise to the top of such a movement. Those who get in their way become "enemies" and are destroyed.

Thus a Hitler can come to power. Or a David Miscavige.

The Church of Scientology reacts as all fanatical groups react – by vilifying and denouncing anyone who dares to speak out against them or question their tactics.

And, like other fanatical religious groups, the biggest weapon they wield against their own followers is the granting or withholding of eternal salvation. This is not a joke to Scientologists. They believe literally that they are spiritual beings who were trapped and enslaved into human bodies millions of years ago, condemned to live life after life in darkness and ignorance, never knowing they live again and again. The promise of the "OT Levels" is that one will gain full awareness and thus remember one’s past lives and so achieve immortality, life after life. This is what Scientologists believe. This is what I believed.

So being "declared Suppressive" is not just name calling. It means that one is cut off from one’s "eternity" as a spiritual being. That is a heavy threat. To a Scientologist, it is not just the threat of death – it is the threat of death after death after death.

So Scientologists toe the line. They may notice something is wrong, but they won’t bring it up. They may see abuse, but they’ll keep quiet about it and try to pretend that everything is OK. They won’t speak out, or complain, or make a fuss. They do what they are told. If they don’t, they know they will have to visit the Ethics Officer. They will have to do "lower conditions." They will have to get "Security Checks" – at their expense. And at the end of it, if they don’t toe the line, they know that expulsion and a Suppressive Person declare awaits them.

It is spiritual blackmail.

Ask yourself, if that is the level of threat and duress that it takes to keep Scientologists in line, then is it really a religion, or has it become, finally, a fanatical, mafia-like cult?

I’m not here to argue the truth or falsity of Scientology’s "OT Levels." That is a matter, really, of religious faith. People can believe in whatever spiritual path they choose. But what Scientologists are not told is that Hubbard’s "OT Levels" have all been published online, and are even delivered by "Freezone" Scientology groups who have no connection to the Church of Scientology.

It is time to stop buckling under the Church of Scientology’s spiritual blackmail.

Suppressive Person is a meaningless term, even more so after its overuse as a political weapon within the Church. These days it means "anyone who gets in David Miscavige’s way."

Sure, if you speak out they will try to silence you. They will call you a liar. They will try to label you as a criminal or a terrorist or anything else they can pull out of their tired old bag of tricks. But every day, there are more and more people willing to speak out, and fewer and fewer willing to tell or support or listen to their lies. Every day, the Church has less money and less time and less people to carry out their vindictive attacks. Yet the numbers of their critics and whistleblowers is growing daily.

We are at a tipping point.

More and more Scientologists are quietly withdrawing their support from the Miscavige regime. Many are walking away from the Church of Scientology altogether. Key Church executives are defecting. Many are now speaking out, telling what they know. Doors and windows are being opened to let light in to the secret, dark world of Scientology.

If Scientology survives at all, in any form, it will be because Scientologists stopped tolerating abuse and lies and criminality in the name of their religion, tore down the veils of secrecy and demanded full transparency. It will be because present and past Scientologists had the decency and humanity to stand up and speak out, regardless of the threats and the attempts to silence them. And it will be because past Church executives had the courage to do what they know is right.

I don’t seek the destruction of Scientology. David Miscavige has already accomplished that, almost singlehandedly. I do demand that the truth be told, that the walls come down, and that common standards of human decency and honesty prevail.

It is time to speak out.

Sunday, July 27, 2008

Chapter Seventeen: Freedom


My wheels hissed against the asphalt as I drove north on 101, through Calabasas, Agoura Hills, Thousand Oaks. It was a drive I’d made many times, going up to see Mom. It was after midnight, and there wasn’t much traffic. A light misty rain dusted my windshield, but a touch on the wiper every few minutes kept it clear.
Boxes and bags were piled high on the back seat. More boxes filled the trunk. The Accord felt heavy, slow. I had put as many of my belongings into the car as I could. The rest, including my furniture and boxes of books – most of them Scientology books – were in a storage facility in Beaumont, just over the hills from the Base.

Streetlights cast a yellowish glow, haloed in the mist. Bits of civilization drifted by: a car dealership, a gas station. I looked at it all with new eyes, curious eyes. Me, the newborn citizen of this world – the world outside Scientology. As I started up the long grade at Newbury Park, cars rushed past, their taillights glowing in the mist. Let them rush; I was in no hurry. I had the rest of my life.

It was Saturday, April 16th, 2005. That morning, I had woken up in my dormitory room in the Old Gilman House. I had spent ten weeks in the OGH Compound, weeding and clearing brush, and getting Security Checking, hour after hour, to clean up all my "critical feelings about David Miscavige" by finding my "crimes against Scientology."
At the beginning of April, Manu and Michela had arrived at OGH. They had been told they were being offloaded as well, out of the Sea Org. We began working together, and soon any animosity melted and we all became friends. Security had purchased an old fire engine and wanted to get it cleaned up and polished, so Manu, Michela and I worked on that, day after day. Evenings, the two women would frantically write up ethics conditions formulas, petitions, confessions. They were desperate to get reinstated to the Base. They encouraged me to join them, but I said no – I was not interested in going back. In my mind I was already gone. I spent the evenings reading, or sorting and repacking my belongings.

There were two other CMU staff at OGH, two of the artists, Carrie Cook and Jimmy Yeoh, also slated for offload. With Manu and Michela gone, I estimated there were only about eight people left in CMU – really a skeleton crew. And it wasn’t as if Miscavige’s winnowing process had left the cream. Jimmy and Carrie had been the best designers. The only designer left, Kerrie Francis, had been the worst and slowest designer. And with Manu and Michela gone, there was no one left who could competently write a marketing campaign. CMU had been decimated, it was no more.

But the morning of April 16th had not been like any other. The Security Guards were in a panic. Those who were slated for offload had to be gone, right now, today. One can only imagine what the "flap" was. Maybe Miscavige was on his way back to the Base.

I said goodbye to Manu and Michela. They said they might go to Italy, where they both had family. Jimmy Yeoh gave me his e-mail address.

Most of my possessions had been brought out to OGH and stacked in a spare room, but some of the larger items were still out at the Kirby Apartments. A Security Guard named Salvatore Meo took me out to Kirby in the Security truck and we got the rest of my things, including a big queen mattress and my desk. It took two trips to get everything. Then Sal drove me to a U-Haul place in San Jacinto where I rented a truck. I paid for it – of course. I drove it back to OGH, where we loaded up the truck with everything I owned. Anything I was going to need immediately, I packed into my car. The rest was going into temporary storage.

Sal and I drove the truck up through Lamb’s Canyon, over the hills to Beaumont, where we found a storage place. I paid for the space, then Sal and I unloaded everything and locked it up. We about to head back to the Base to get my car when Murphy phoned. Change of plans: I was not to come back to the Base. Murphy would meet us with my car.

We waited at a nearby Dennys, sipping coffee until Murphy showed up. Sal and I got into my car; Murphy took the truck back. Sal drove my car. It was dark by the time we entered the lobby of the Hollywood Guaranty Building on Hollywood Boulevard. We took the elevator to the 11th floor, where the Office of Special Affairs was. I was ushered into a conference room where there were a couple of OSA legal staff. There was a video camera at one end of the conference table, and a stack of documents. When they turned on the camera, Sal stood over to one side, out of camera range – having a uniformed guard standing behind me might look too much like "duress."

In my frame of mind, I simply signed whatever they put in front of me. Yes, I understand I have no rights, I can never sue the Church, I can never speak out against the Church, I can never reveal what went on at the Base, on and on. Yes, yes, whatever. Initial each page and sign the final page. Document after document, all recorded on video. It took hours.

Finally, we were finished. Sal handed me an envelope with a check in it. Five hundred dollars. This was my "severance pay."

Five hundred dollars? I had no idea what it cost to rent an apartment or buy food, but I knew five hundred dollars wouldn’t get me very far. It was a slap in the face. I had assumed, throughout my whole ten-week "offload" process, that the Church had some way of relocating staff they dismissed – even those who were "declared Suppressive." I had assumed there would be some kind of assistance in finding an apartment and a job, and sufficient severance pay to, at least, pay a deposit and first month’s rent on an apartment and living expenses for a month or so, until one could get a job.

It was not to be. I found myself walking back to my car with $500 in my hands. Fortunately I still had a bit of money left from Mom’s inheritance. Not much, but enough to live for – what? Four months? Six months? I had no idea what things cost.

I got in my car and just sat for a moment. I was parked on Vine Street, just north of Hollywood Boulevard, in a car crammed with my belongings. I was 58 years old, and at that moment, homeless. I had a modest bank account, and a check for $500 in my pocket.

I had no place to go. My brother, my only living relative, was still a Scientologist. As a Suppressive Person, I had been told by Murphy, under no uncertain terms, that I was forbidden to talk to him. The last I’d heard from Kim he was moving to Clearwater. I had no address or phone number for him. I had lost track of Gwennie – she had moved without a forwarding address. I hadn’t heard from her in four years. And after 35 years working for the Sea Org, my only friends were Sea Org Members. I knew no one on the "outside." So it was just me. Me and my car full of belongings, sitting on Vine Street in Hollywood.

At that moment, I realized I could literally drive anywhere and start a new life: down the coast, up the coast, out to Arizona. But I knew where I would go – Santa Barbara, where my mother had lived. It was a city I knew and loved. It was by the sea. And it was in the opposite direction to the Base.

I slipped a CD into the stereo, and turned it up: the Rolling Stones’ "Start Me Up." I pulled out into traffic.

Half an hour later, as I drove up the coast, I felt strangely disembodied, floating. The music had stopped, and I slid along silently, down the long hill into the lights of Camarillo, then through darkened farm country to the lights of Ventura and the Coast. On my left, the Pacific Ocean glimmered in the scattered moonlight. I wound between cliff and ocean, riding the edge of the continent, drifting.

It was well after midnight when I finally pulled in to Santa Barbara. I took the downtown exit and headed up State Street. I found a motel with a vacancy and checked in. It was $100 a night. There went a fifth of my severance pay, but I didn’t care. I was exhausted. It had been a long day.


Santa Barbara - my refuge

Sunday morning, I woke feeling refreshed. I went outside and smelled the fresh sea air. It really came home to me then – I was free, and I was on my own. It was exhilarating.

At the same time, I felt an underlying panic. I had no job, no home. I had to get busy. I went across the street to an IHOP for breakfast. On my way in, I grabbed a local paper. As I ate, I turned to the classified section, apartments to rent. I knew that was my first priority: I had to find a place to live.

Ironically, I found a place available right on Bath Street, about a block from where my mother had lived. I went over and saw it, but it turned out to be unavailable. I called a few more places, then walked down State Street, got a haircut, and went into Barnes & Noble to look for some books on job hunting.

I’d been out of the job market for 35 years. I had no idea how to look for a job, or even how to write a resume. I got two books, Idiots Guide to the Perfect Resume, and What Color is Your Parachute, a book about career changes. I figured that’s what I was doing – a career change.
I didn’t want to pay another $100 for the room, so looked into other motels. I found one a block down the street willing to charge me $55 a night for five nights – through Thursday. The motel was run by a nice guy named Chris, who gave me some advice on apartment hunting.

Over the next few days, I looked at dozens of apartments. I finally settled on a small studio apartment near downtown on East Victoria Street. It was just right for one person, and the rent was low. I put in an application.

Meanwhile I was studying like mad every night on my job hunting books. I was still, to some extent, operating in "Base mode." I felt guilty if I wasn’t doing something, producing something, every minute. I didn’t want to be "idle." I ate my meals fast and got back to work. I was frantic. I even felt guilty because I wasn’t studying Hubbard’s works every spare minute. I tried to listen to a Hubbard lecture one evening, but I couldn’t keep my attention on it – I felt too anxious.

Then one day I was hurrying down State Street to grab a quick lunch, and I happened to notice it was a beautiful, sunny day. People were walking up and down State Street, just enjoying the weather, the shops, the cafés. I kept walking, and ended up down at the beach, watching the waves roll in and the gulls wheel overhead. Hours later, I returned to my motel room. The world hadn’t ended, nothing had been destroyed. Maybe it was OK to just relax a bit.

State Street

One of the books I was reading, What Color is Your Parachute, talked about the importance of envisioning your ideal career. That choice drives everything – how you write your resume, where you look for jobs, how you act during interviews. I decided that what I really wanted, more than anything else, was to pursue a career in graphic design. It was what I was trained in and what I most enjoyed doing. One of my main disappointments in the Sea Org had been not being able to do design work. Sure, I could just desperately take any job – driving a fork lift at Costco or "flipping burgers at McDonalds" as Miscavige liked to say. But why? I had some time; I wasn’t destitute yet. I would find a job in graphic arts.

I secured the Victoria Street apartment on Wednesday, picking up the key and paying the deposit and first month’s rent. Then I called U-Haul and arranged for a truck on Thursday. It was a long, long drive back out to Beaumont, 180 miles, filling up repeatedly on diesel fuel and agonizing over every dollar. I paid the storage fees, then loaded everything – single handed – into the back of the U-Haul and drove back to the Victoria Street Apartment. A couple of young guys who lived next door helped me unload. It was another long day and an exhausting one.

Friday and Saturday I devoted to setting up the apartment. I unpacked everything, then went to Sears and got everything I needed – bedding, pillows, shower curtain, iron, trash can. Then I went furniture shopping and found a cheap bed frame, a chair for the desk and some shelving from Home Depot. I set up the apartment, putting framed family pictures all over the walls. At least I would be surrounded by family in picture form. I had one picture of Cathy I’d managed to smuggle out by hiding it under another picture. I framed it and put it on the wall as well.

Jeff's house

Then – food. I hadn’t cooked my own meals in 35 years, and had no idea where to start. I found myself in Vons, meticulously inspecting prices and package labels. I just sort of got what I felt like eating and seemed easy to prepare. And I got what I thought I’d need for the kitchen – pots, pans, knives, silverware, dishes.

I remembered that Mom had mentioned once that my Dad’s old business partner, Merv Corning, lived somewhere in the area. I looked him up and called him out of the blue. He lived in Solvang, about half an hour north of Santa Barbara. Sunday I went out and saw him and his wife Tula. We hadn’t seen each other since I was about 12, but we spent a lovely afternoon together and he told me some very funny stories about my Dad. Merv was a very talented painter and he showed me his studio. It was nice – it was some kind of connection to family.

With the apartment handled, I concentrated on finding a job. I got my phone connected, and got a DSL line hooked up. I still had my laptop computer, the one I’d ordered when I was at the PAC Ranch. They’d erased all of my photos, but it still worked well. I got that hooked up and running so I could do internet job hunting. I ordered a printer/fax/scanner from Dell, and got a two-drawer file cabinet. I also got a big presentation binder for my "portfolio." I went through everything I had managed to take out with me – old Advance Magazines, promotion, books – and found enough of my old design, illustration and cartoon work to use. Surprisingly, it didn’t look too dated. I got it all copied at Kinkos and inserted into the binder.

I wrote a resume using a format that emphasized skills rather than work history. My Idiots book informed me that it was an acceptable format. I disguised my Scientology history as best I could, putting things like Bridge Publications and new Era Publications. Then I got the resume and some business cards printed at Kinkos.

I went through all of the online job sites I could find and posted my resume, and searched the sites for any graphic design jobs. I applied to every one I found, either by e-mail or regular mail. I created a file of every ad agency, newspaper, and magazine in the area, and started cranking out letters.

In my resume, I put that I was proficient in InDesign, Photoshop and Illustrator. And I did have some familiarity, but not nearly enough. I invested in the Adobe Creative Suite and installed it on my computer. Then every night I would read manuals and drill on the programs. After a few weeks of this, I was pretty much up to speed.

I started noticing a change in my health. I was sleeping all night every night – eight and even nine hours. I was eating well. And I was finding time to relax. I started feeling a lot better and a lot healthier. And with that, I felt some sanity returning.

I found my old friend Jerry, from the Canyon days. He had his own video production company in Burbank, and I went down one Sunday and spent the day with him. He was glad to hear I was finally out of the Sea Org. Jerry himself had been out of Scientology for 30 years. He had nothing good to say about it. Despite everything I had been through, I still considered myself a Scientologist, and as almost a knee-jerk reaction, I defended Scientology and tried to get him to see it in a positive light.

I didn’t consider myself done with Scientology. I fully planned to do my "A to E" steps and get the SP declare lifted so I could once again talk to my brother. I was going to pay my "Freeloader Debt" – the bill that you get when you leave the Sea Org for all of the services you obtained while a Sea Org Member. I fully intended to do all this and remain a Scientologist. My priority now was finding a job – then I’d worry about getting back into Scientology’s good graces.

The weeks were going by, and still no job. I was phoning prospective employers every day, sending out e-mails, mailing resumes, and rushing out to interviews. I was in a quasi-panic about it – money was running out and none coming in. As I was rushing to an interview, I’d pass these homeless guys on State Street asking me for money. I came to resent them. I don’t have a job either, I’d think, but I’m hustling while you sit there in the sun! Later, when I had steady work, I was more charitable.

In May, I interviewed at a local weekly magazine called Casa. They needed a Production Manager – someone to lay the mag out and get it to press. We talked and they were impressed with my skills. They said they’d get back to me.

Gradually, gradually, I felt myself recovering. I’d get out and take a walk every day, longer ones on weekends. I got into hiking in the hills above Santa Barbara, eventually tackling La Cumbre Peak, the highest mountain in the county.

The view from La Cumbre Peak

The city was beautiful and calming. I’d take long walks on the beach and just relax. I felt like I was slowly gathering up the pieces of my life and getting back some pride and confidence and self-respect.

I still missed Kim and wished I could talk with him. I wondered if they had told him I was declared like the promised to. Probably not. I also wondered where Gwennie was. I tried Googling her name but came up with nothing.

Almost every night I had nightmares. I would be back at the Base, in a meeting with Miscavige, or waiting for a meeting. Or I would be at a Gold Muster, or roaming a strange nightmare version of Building 36. I came to expect the dreams. But every morning I’d wake in my own little apartment and smell the sea air and I’d know everything was all right.

At the end of May I got a call from Mark Whitehurst, the Publisher of Casa Magazine. He wanted to hire me – on a freelance basis at first. He wanted to pay me $16 an hour. I negotiated him up to $20. I had no idea if that was good or bad, but it seemed like I could survive on that when I did the numbers. I started down at Casa Magazine that week – five weeks after my job search had begun.

I got an e-mail from Jimmy Yeoh. He had been in Malaysia visiting family and had just arrived back in the US, in San Diego. He gave me Carrie Cook’s e-mail and I contacted her. She was in Vermont with her husband Peter, who had also left the Sea Org. She was working as a designer for a local magazine there.

On June 5, I began working at Casa full time, on the payroll. For the first time since being out, my income exceeded my expenses. It was a red-letter day, and I vowed that from then on, my income would always be greater than my expenses. I had some catching up to do.

Casa Magazine was a small office, half a dozen people. It was run by Mark Whitehurst and his wife Kerry, a pleasant couple about my age. The magazine was about 60 pages every week, and had to be printed every Thursday night and out on the stands Friday morning. A lot of the ads carried over from the previous week, but there were always new ads to be designed and laid out, and editorial content to be put together. I told them I was interested in art and so became the de facto Art Editor, interviewing artists and gallery owners and putting articles together. They had other freelance writers doing poetry, theater, movies, wine and so on. Tuesdays, Wednesdays and Thursdays we’d be putting the whole thing together to get to the printer.

When I first started working there, we’d sometimes have to work "late" Thursday night to get an issue out – sometimes until 6, 7 or even, God forbid, 8pm. Mark was careful to check with me and make sure I was OK on that. I almost laughed. Even getting off work at 8pm was like a vacation for me!

"You really work well under stress," Mark told me. To be honest, I hadn’t even noticed any stress.

Mark had to "dial me down" a bit. When I first started working there, I wore a tie every day. He told me that wasn’t really necessary; Santa Barbara was not really a tie place. And he’d notice me working through my break times. "Take a break, take a break," he’d tell me. It took a while to get used to the idea.

With a job secured, my evenings and weekends became my own – a very new experience for me. I remember the first Friday, as I left the office Mark said, "See you on Monday." My immediate thought was "Monday? That’s two days from now!" Then I realized I had two days to do whatever I wanted. I went to the Zoo, the Museum, the library, went to movies, read books, took hikes. Almost everything was within walking distance of my apartment. I started thinking about painting again. When my birthday rolled around in June, I went down to the art store and got myself a set of acrylics, brushes and canvasses.

Out of necessity at first, I stopped using any Scientology terminology. I had to learn to speak without the shorthanded Scientology jargon I’d used for the past 35 years. And to do that, I was forced to rethink concepts. I had to take a Scientology concept and discover how to say it in English. Not surprisingly, I found myself re-evaluating those concepts. Without the Scientology slogan or bromide to fall back on to "explain everything," I had to start really thinking about things. It felt like old, rusted gears in my mind were starting to turn again.

When I first started working at Casa Magazine, I had some vague idea of using Hubbard’s "administrative technology." But as I worked in the office, most of it seemed unnecessary and time-wasting. Sure, I could work out an "org board." Why? It was six people, and everyone knew what to do. I could write a program. Why? It dawned on me that even as disorganized as that office was, it was producing rings around the Marketing area at the Int Base. There, it could take months to produce a single 16-page brochure, doing it over and over and over again. Here, we were getting out a 60-page magazine every week. There were no musters, no inspections, no hordes of executives and program operators swarming down for inspections, no Ethics Officers and Security Guards snooping around, no endless meetings, no recriminations, shame and guilt, no capricious rejects from executives trying to justify their existence. All we did was get out a magazine. And it was easy.

With my evenings and weekends free, I had more time to think about what had happened to me. On a whim, I had picked up 1984 by George Orwell and started to read it. I was struck by the parallels between the thought control systems described in the book and my experiences at the Int Base. In the book Orwell describes "doublethink" – the art of believing two contradictory ideas at the same time. I realized that Scientology was full of those. One was told to "think for yourself," for instance, yet in fact everyone knew that no disagreement with Hubbard was allowed. Scientology teaches that the secret to good communication is high affinity (liking) and high reality (agreement). Yet staff are taught to scream at each other and even physically abuse others. Scientology champions "human rights" yet runs an abusive RPF prison system. I had always known these things, but I had justified them, explained them to myself – in other words, I had become adept at doublethink. With that realization, the sense of hypocrisy, the gap between what is preached and what is actually practiced by Scientology, began to grow in my mind.

I had considered that the Int Base was an anomaly, an unfortunate deviation from the true nature of Scientology. But what if that atmosphere, that culture, was actually the culmination of the unrestrained application of Scientology? I had worked for 35 years to bring about a "Scientology World." Suppose that Int Base was a microcosm of what a Scientology World would be like in reality – an authoritarian regime where "downstats" are abused and any real human emotion is mocked and repressed. I would want nothing to do with such a group.

The tipping point came as I was trying to plan my finances. I knew that I was way behind. I had nothing for retirement, and I was already 58. I calculated out my monthly income and tried to itemize all of my expenses. One of the expenses was my Freeloader Debt. Even at $500 a month, it would take years to pay off. I felt frustrated.

Then an odd thing happened. I got mad. Why, I asked myself, should I pay them any money at all? I had worked for the Church of Scientology for 35 years, seven days a week, often 16 and 18 hour days, for next to no pay. I had no savings. How, in the name of all that is fair, do I owe them anything? I decided, there and then, that I would never, never, pay them a cent on any "Freeloader Debt." And, as that was the second step on the "A to E" steps to get the Suppressive Person declare lifted, that I would never, never do my A to E steps. Never. I owed them nothing. So they labeled me an SP? So what?

All of a sudden, I felt as if a weight had been lifted from my shoulders. Thise were things I didn’t have to worry about – Freeloader Debts, SP declares. I didn’t have to worry about those things because…a radical thought formed in my head.

Because I am not a Scientologist.

It felt good to think it, to say it, to scream it. I am not a Scientologist. I am no longer a part of that madhouse called the Int Base. I no longer have to practice doublethink. If something is wrong, I can say so, honestly and openly, without fear. I no longer have to justify abuses – to myself or anyone else.

I took my Scientology books and put them in boxes, then drove them down to recycling and threw them in the bin. It felt great. I am not a Scientologist.

I became determined to find Gwennie. I had last heard from her at the end of the 1990s. She was living in San Francisco with her boyfriend, and had just given birth to a baby girl, Devon. She had sent me pictures. Then, after 2000, nothing. My letters had been returned by the Post Office. I tried one of those net detective services. I gave them her full name and birth date, and a list of past addresses. After a few weeks, they sent me a long, long list of addresses and phone numbers that were somehow connected, they thought, with Gwennie. I despaired of calling all those numbers. Then, in the middle of the list, I saw the name Hare – my first wife’s maiden name. I thought it must be one of Tina’s relatives. I called the number and asked the woman who answered if she knew Gwen Wilson.

"Sure, that’s my Granddaughter," she said.

"Do you know where she lives now?" I asked.

"Yes, she’s right down the street." She gave me the phone number, and I called.

Gwennie was amazed to hear from me, and doubly amazed that I was out of the Sea Org and out of Scientology. She said, "I’m coming down, I’m leaving right now." Six hours later, she was at my door.

Wonderful Gwennie visits me in Santa Barbara

She stayed all weekend, and we spent hours talking. We walked down State Street all the way to the beach, and I told her all about what I had been through at the Int Base. It was the first time I had really unloaded to anyone. Our progress down the street was slow, because every couple of feet she’s stop and look at me and say "No way!" or "That’s nuts!"

It was an amazing experience for me. I had lived at that Base for years. That was "daily life." It was "normal." I was the one who was crazy, criminal, SP. To hear the reaction of someone outside that bubble was priceless. That’s nuts! And I was free to say, yes, yes it is.

I went from laughing to crying to laughing. Gwennie would hug me when I cried, and laugh with me when I laughed, and we somehow made it through the weekend like that. I told her everything, and I felt unburdened, liberated, free.

I vowed to come up and see her, and I did, and still do. Every few months I see her and my wonderful, amazing granddaughter Devon.

Devon with "Grampa Jeffie"

I started searching the internet for information about Scientology, and about Miscavige. I visited all the sites that had been "forbidden" to me while I was a Scientologist, and learned all of the things that had been hidden from us. I was amazed at how much I didn’t know about Scientology’s history, about Hubbard’s life. I was incensed to learn the magnitude of the lies I had been told through the years. In a few weeks on the internet I discovered more about Scientology’s history than I had known in 35 years on the inside. I began to realize how sheltered we had been and how much our information had been controlled.

On one of the sites, I found a name I recognized, and a phone number. It was Chuck Beatty, someone I’d known for years in the Sea Org. I called him and we talked. He connected me up with a Yahoo chat group called XSO. I was amazed to find that there were hundreds of Ex-Sea Org Members who were members! I began to post on the chat group, using my real name. Soon the floodgates opened, and I began to get e-mails from all over the country – and even from other countries – from people I’d known in the Sea Org who had now left. Where I thought I had no friends on the outside, now I found I had hundreds.

I began to travel to see some of my old friends. I drove out to an Ex-Sea Org reunion in Las Vegas, hosted by two wonderful sisters, Terri Gamboa and Janis Grady. There were about 50 Ex-Sea Org there, people I’d known from Copenhagen, from the Apollo, from Clearwater, and from the Base. While I was there, I spent a relaxing afternoon with Bill Dendiu and his new family.

After I got back, I got an e-mail from Scientology’s "International Justice Chief," taking me to task for "consorting with known SPs." Somehow they had planted an OSA spy at the reunion. I wrote him a scathing e-mail back, taking him to task for spying. I informed him that I was no longer a Scientologist and to never write to me again or presume to tell me who I could or could not associate with. That felt great.

Christmas 2005, Jimmy Yeoh and I went up to Seattle and spent Christmas with another former PDO staff member, Georgianna. George was gracious enough to invite us up to spend the holidays with her family. It was my first real Christmas in many years.

I made frequent trips to LA to see many friends there. Gabrielle Allen, now married and running her own marketing company, invited me down for barbecues and parties. I visited my "hijita," Yael, in Huntington Beach. She's gone back to school, works at a great job and is rebuilding her life.

And always, when we’d get together, we’d talk, tell stories, and laugh a lot. It was amazing to hear people tell their side of a story – things had been so shrouded in mystery and secrecy in the Sea Org that you never quite knew what was going on. To be able to speak openly and find out what really went on behind the scenes was amazing – and salutary. I was able to find out, first hand, from people who had been there, exactly how Miscavige had taken control of the Church. And I found that his physical violence and beatings of staff had started much, much earlier.

I got back in touch with my first wife, Tina, and we began to regularly e-mail back and forth. I also found my second wife, Nancy, now living in Pennsylvania and working for an environmental construction firm. I was happy to hear she was doing well, and we began exchanging regular e-mails. Today I am close friends with both of these ex-wives.

But there was still someone I wanted to talk to more than anyone else – my brother Kim. I had talked to Gwennie about it and she said it was ridiculous that I couldn’t talk to my own brother. She even volunteered to call him for me. I didn’t want to get him in any trouble with the Church, but I did want to let him know that I was out and living in Santa Barbara and doing well. Gwennie tried some numbers I had, but they were all disconnected.

I began searching for Kim, but even the net detective service came up with nothing. Finally, in an internet search, I found a mention of his daughter Slayde. It was an unusual name, so I didn’t think there was more than one Slayde Hawkins. It was on the Reed College website and was her senior thesis. I called Reed, and they put me through to Alumni Services, as she had graduated the previous year. They said they could not give me her e-mail address – school policy. I explained that I was her uncle, and asked if they could relay a message to her. They agreed to do that. A few days later, Slayde called me. I explained to her that I was out of the Sea Org now and in Santa Barbara, but I couldn’t talk to Kim because I was declared. I asked her if she could just call him and tell him I was OK.

Ten minutes later, my phone rang. It was Kim.

"You know, you’re not supposed to talk to me," I said.

"I don’t give a shit about that," he said. "You’re my brother. I know you’re not Suppressive!"

We talked for an hour. He told me they were living in Clearwater now to be close to Flag. His wife Cathy, who had been out of Scientology for 30 years, was now back "on lines" and doing courses. I told him all about my new life in Santa Barbara and what I was doing. I was vague about why I had left, not wanting to get into it with him. I just told him that I had "been through some rough times." He asked me if I was doing anything to get "back on lines," and I said no. I told him I was done with Scientology. "Wow," he said, "I don’t know what you went through, but it must have been rough if that was the result."

After that, we talked every week, every Saturday morning. I never elaborated on my Int Base experiences and he never asked.

About six months later, Kim and Cathy flew out to California for a business trip. I drove down to see them and we spent the weekend together. At one point, Kim and I had some time together to talk.

"OK, spill," he said.

"You don’t want to get into it," I demurred.

"No," he insisted, "I do. Tell me what happened."

Over the next hour, I told him everything. The conditions at the Int Base, the abuse, the beatings, the crippling of Int Management.

"I thought there were checks and balances to prevent this sort of thing," he said. "Isn’t there a Watchdog Committee?"

"Name one person on that Committee," I said. Of course, he couldn’t. No Scientologist could – it’s "confidential."

After I had told him everything, he was quiet. Then he said, "I’ve known for some time that something was wrong, but I didn’t know what. What you’ve told me confirms what I’ve felt."

They went back to Florida. The next weekend he called me – our usual Saturday morning call. He was at Flag, attending an event. He had arrived early and secured a good seat, only to be thrown out of his seat as it was needed for someone "more important." He had left in disgust. We talked for a few minutes and then hung up.

About ten minutes later, my phone rang. It was Cathy, his wife.

"I’m going crazy; I have to talk to someone," she said. "I chose you."

"What’s going on?" I asked.

"I don’t want to be in Scientology any more," she said.

I asked her why, and she gave me a litany of mishandlings – having to get endless repairs on her auditing, at her own expense. Being told to take services she didn’t want. Being pressured constantly for money.

I asked her if Kim had told her any of the things I’d gone over with him in San Diego. She said no. I gave her a rapid summary.

"Gee, my complaints sound like nothing," she exclaimed. "But I don’t know what to do – I can’t talk to Kim about it, he’s such a dedicated Scientologist."

"Try it," I suggested. "I think you’ll find him more open that you think."

The next day my brother called.

"We’re out," he said.

They started researching on the internet, as I had, all the "forbidden" sites. And they started posting on the XSO chat group, using pseudonyms. Before long, they had an OSA staffer on their doorstep, with printouts of their posts. How he obtained posts from a private chat group he never explained. He told Kim that he would have to disconnect from me, or be declared Suppressive.

"You picked the wrong family," Kim told him. He refused to disconnect.

Today, three years after my exit from Scientology, I’ve created a new life for myself, a life of happiness and freedom. I am surrounded by a group of amazing friends and my incredible, loving family. I live in Portland now, a city I love, and run my own very successful freelance graphic design business. My brother and Cathy live in Portland too, and we see each other all the time. Just last year Gwennie gave birth to a son, Eden, and now I have two awesome grandchildren. I get down to see them as often as I can. I have fully reclaimed my life.

Every once in a while, someone new leaves the Int Base, and I hear the latest news. The most recent person to leave told me that things had gotten "much worse." It strains my imagination to even conceive of what that would be like.

A few of my good friends remain inside. Foster still works in the PAC Mill, still operating that same CNC router. He’s been there now for almost six years.

And Cathy still soldiers on at the Int Base, still on the post of Port Captain.

It is for them, and other friends still "inside the bubble" that this narrative is written. I hope someday, somehow, they can read it. If I had only a few moments to reach those inside, I would say to them only, "I am still here, I am still your friend, I will always be your friend."

I write this also for those tempted to follow Scientology’s Yellow Brick Road – so you can see in advance the nature of the man behind the curtain.

This, then, is my story. I am neither hero nor rogue, neither victim nor fanatic. Perhaps a bit of each. Like Solzhenitsyn, I believe that the line between good and evil passes through the heart of every person. We all make choices. Some are good and some bad. Some are wise and some are foolish. And in the light of hindsight, we can often see that yesterday's wisdom was indeed folly, and in yesterday's foolishness there was sometimes wisdom. I am just a man who followed a dream, some might say to the bitter end, and wound up lost in some very dark and strange places.

I do not look back with regret. I look back, I hope, with greater wisdom, greater tolerance, and greater compassion.


One day, about a year after I had left the Int Base, I took a long walk down State Street in Santa Barbara, all the way to the beach. At the end of State Street, Stearn’s Wharf juts out into the Pacific Ocean. It is a long pier, filled with shops and restaurants. I walked all the way to the end, past all the souvenir shops, past the fishermen with their lines dangling into the water. I walked to the very end and looked out over the broad Pacific. It was a bright and sunny day, white clouds on the horizon, and distant sailboats tacking in the wind. I felt the salt breeze in my face, the warm sun.

I reached into my pocket and pulled out a heavy gold ring. It was blocky and ugly, a huge square with the number 25 embossed on it, and over that, the Sea Org symbol. It had been presented to me in 1996, for 25 years service in the Sea Org. I felt its weight in my hand.

Then I spun and with all the force I could muster, hurled it in a long curving arc out over the waves. It disappeared without a trace.

I turned and walked back towards town.

Friday, June 13, 2008

Chapter Nine: Going My Way

Dianetics - going big time

Foster and I were in a state of semi-panic as we waited for Julia to get off the phone. We were in an isolated corridor in the American Saint Hill Organization, part of the Scientology Complex – the big blue building in LA. Julia, my de facto senior at Author Services, was huddled in one of the public phone booths, talking quietly, her back to us. Foster and I kept a respectful distance across the corridor, where we looked down at the courtyard below.

“Well, if it’s not approved, we can always jump out the window,” I joked. Foster gave me a nervous smile. We had stuck our necks way out on this one. But that wasn’t unusual for us.

Our preparations for the Dianetics Campaign were almost complete. The last piece of the puzzle was television ads. Scripts had been submitted weeks before, through Julia at Author Services International and up to the Old Man himself, L. Ron Hubbard. We were awaiting approval – but hadn’t heard anything back. Now was the last possible moment. As of 4 AM the next morning, a huge film crew would be moving out, driving 90 miles north to a location in Ojai. Cancelling the ad shoot at this point would be expensive, if not impossible. We had prevailed on Julia to please, please, make a phone call. Now she was talking with someone close to Hubbard – we didn’t know who.

We heard the phone click as Julia hung up the phone. Our hearts leapt into our throats.

“They’re approved,” she said.

The last five months had been a rocket ride, preparing everything needed to launch a huge marketing campaign for Dianetics – the biggest such campaign ever done by the Church of Scientology. And I had learned a lot in the process.

At the same time, it had been fun. At last I was doing what I wanted to do, and I was doing it my way – thoroughly and professionally. I was virtually autonomous, operating loosely under Author Services International. ASI was officially L. Ron Hubbard’s literary agency, with supposedly no connection to the Church. In fact, they were running everything. But I liked the people I was dealing with. They gave me great air cover and very few orders. I was mostly left to get on with it. Nancy and I kept decent hours, got enough sleep, and managed to get in our “study time.” I was mostly studying marketing and advertising.

We enjoyed being in LA after years in Florida. A Sea Org Member is supposed to get a day off every two weeks, called a “liberty” in the usual pseudo-military parlance. Nancy and I managed to actually take those days off, and saw the sights in LA – movies, the Universal City Walk, museums, or out to Venice Beach to see the crazy street performers. We often went to see my brother Kim and his growing family – my niece and two nephews. And Mom was living up in Santa Barbara – we’d go up and see her or she’d come into town. Thanksgiving and Christmas were once again family affairs.

Brother Kimball raises a family

But most of our attention was on getting the campaign launched. Nancy had her team of researchers and surveyors who were out every day. We had added a Public Relations member to the team, a young lady named Beth, who was working out how to get out publicity releases on Dianetics when the time came. She also got roped into a “confidential” proofreading project, which turned out to be Hubbard’s Mission Earth manuscript. He had completed Battlefield Earth, which was being prepared for publication, and this was his next work, a massive ten-volume science fiction series. Beth helped on the proofreading several hours a day at ASI, and came back increasingly disturbed. She was shocked by the graphic, and repeated, descriptions of gay oral sex in the book, and was appalled that such writing was coming from the Founder of a religion. She didn’t last long, and in fact soon decided to leave staff.

One did not criticize Hubbard.

One day, I got a strange phone call. After I picked up the phone and said hello, a strident and intense male voice came on the line.

“If I hear another report of any of your staff nattering about LRH Tech Films, they, and you, will be immediately sent to the RPF. Have you got that?”

I managed to stammer “Yes, Sir.” There was a click on the other end.

I had just had my first conversation with David Miscavige.

The “Tech Films” were Hubbard’s Technical Training Films. He had scripted a series of short, 20 to 30 minute films teaching various points of Scientology “technology,” from how to operate an E-Meter, to how to conduct an auditing session. Each film had a story line – characters who went through some drama to illustrate a point of technology. He had then directed the filming of a number of these scripts himself at his confidential location. Like his earlier photo shoots on the ship, they were strictly amateur hour. The sets were hastily thrown together, something a high school drama department would be ashamed of. The actors were all amateurs – staff thrown into costume for the occasion – and they would stumble their way through Hubbard’s overcooked dialogue.

But of course it was like the Emperor’s New Clothes all over again. No one wanted to admit that they didn’t see Hubbard’s genius in every detail. It was obvious to anyone with two eyes that they were pathetically amateur, but no one was willing to say so. One of my staff, Linda, had been so impolitic as to make a disparaging comment about the quality of the films within earshot of some other staff. The resulting “Knowledge Reports” had gotten to Miscavige, who took it as a personal affront. After all, he had been the “cameraman” on many of these early films. Hence the call. I took Linda aside and explained the facts of life to her. If one expected to survive in the world of Scientology, one did not say anything negative about the films, no matter how obvious their flaws.

We had enough to do without getting embroiled in politics.

For one thing, I had absolutely no idea how to get books into bookstores. But that was an advantage, too. At least I wasn’t under some delusion that I had all the answers.

One of the first things Foster and I did when we began the Strategic Book Marketing Unit in April, 1982, was to contact the sales staff at Bridge Publications to see what they knew about getting books into public bookstores. The guy in charge of sales was Don Arnow. He had been trying to learn what he could about selling to “the trade” and had talked to the manager of the B. Dalton Bookseller store on Hollywood Boulevard, a guy named Jim Levinson. Jim was a heavy, bearded man with a droll sense of humor. He and I would become good friends years later when he was the West Coast Rep for Publishers Weekly magazine.

“If you want to learn about marketing books to the trade,” Jim told Don, “talk to Len Foreman.” He gave Don a phone number. Jim would often remind me later, with a twinkle in his eye, that he had actually “started” the Dianetics campaign by linking us up with Foreman.

Don, Foster and I went out to see Foreman at his office in Brentwood. Len was a handsome, white-haired gentleman, friendly and courteous. He combined polished East Coast manners with a West Coast tan and smile, to great effect. The women in my unit would later refer to him as “the silver fox.” He had formerly been VP Marketing at Simon and Schuster in New York, and knew the business inside and out. And he seemed like a genuinely nice guy. Foster and I rapidly took over the meeting and peppered him with questions, which he answered with a wealth of information. Foster and I started meeting with Len several times a week, and talked Bridge into putting him on a retainer as a consultant.



Foster and Jeff plotting over a beer, with Bev Witter, our PR lady

He laid out for us in detail how one got books into bookstores as a publisher. He told us about the large book chains, at that time B. Dalton and Waldenbooks, and who their national buyers were. And he knew them all personally. He knew all of the major distributors who kept the independent bookstores supplied, and the “IDs” – independent distributors - who got books into drugstores, supermarkets and all the other “non-book outlets.” He told us that we must never bypass the IDs and try to get books directly into drugstores and supermarkets, as some of the Orgs had tried to do. “These guys are Mafia,” he casually explained. “They’ll just throw your books out.” He advised schmoozing the IDs, buying pizza for their delivery guys and so forth.

Bridge had tried to talk to the buyers of the national book chains, but they had routinely refused to carry Hubbard’s books. They had had some very negative experiences, from the days of Doreen Casey’s “Mission International Books,” when she had sent staff in to local bookstores demanding that they take Hubbard’s books. As they had been under “do-or-die” pressure, the staff had been pushy and overbearing with the bookstores, and the book chains had had complaints. They had also promised the bookstores big promotion campaigns, which never materialized, and the books had moldered on their shelves. They wanted nothing more to do with Dianetics or Scientology.

But Len smoothed it all over. “That’s all changed,” he would tell his contacts in the book industry. “This is a different group, and they are serious about launching a major campaign.” If they still balked, he’d turn on the charm. “Come on, you know me. You know I wouldn’t bring you anything flaky. These guys are serious.” Bit by bit they came around.

Foster and I started having weekly Dianetics Campaign meetings at Author Services International, attended by all of the senior execs of Scientology. David Miscavige, the Chairman of the Board of ASI, would sit scowling at the head of the table, and all of the CMO Int Execs, as well as ED Int and his executives, would be ranked along the sides. All of the key ASI execs would also attend. On paper, ASI was Hubbard’s literary agency, and was not connected to the Church. In fact, Miscavige was running all of Scientology from his position at ASI, through regular meetings with all senior Church executives - like the weekly book campaign meetings.

In the beginning, these turned into briefings, and Foster and I prepared charts showing how the book industry worked. We brought Len to the meetings as well, and he explained the ins and outs of the publishing business. He briefed the assembled execs on the problems that had been caused by Scientologists randomly going in to bookstores and badgering them, and urged that the Scientology Organizations not contact any of their local bookstores. That order did in fact go out.

Foster and I had no love for Kerry Gleeson, since the days that he was the CO of Flag Bureaux. He attended the meetings, and had to listen politely to what we were briefing on. But he was still trying for some measure of control over a campaign that was, by then, way out of his control. He insisted, in the meeting, that Foster and I meet with his Division Six (new public) Executive, Peter Warren (whose wife I had once locked in a closet). Foster said we weren’t interested in meeting with Peter.

“I don’t understand why,” Gleeson complained, “Why won’t you meet with Peter Warren?”

Foster leaned forward until his face was a few inches from Gleeson’s, and enunciated slowly: “Because Peter Warren is a Suppressive Person.”

It was one of those moments that stay with you, just because of their sheer cheek. But I knew at that moment that Gleeson and his execs had lost any power to interfere.

It wasn’t long after that that we heard that Gleeson had been removed from post. He was replaced by an up-and-coming exec from Europe, Guillaume Lesevre. Guillaume stopped by to see me on his way to the Int Base and asked me to have lunch with him. He wanted me to come to Int with him and be his Marketing Exec International. I declined, explaining that I had a campaign to launch. But the man impressed me with his kind, intelligent demeanor.

Len knew people who did book cover designs, and we set them to work on the covers for some of Hubbard’s basic books – Self Analysis, Fundamentals of Thought, Problems of Work. They produced some attractive, commercial covers that I somehow managed to get approved. We needed some great covers to display at the American Booksellers Association Convention, which was going to be held in June at the Anaheim Convention Center. We had a lot to prepare by then, including an entire booth design.

ASI also wanted us to design a cover for the upcoming biography of L. Ron Hubbard, which we were assured was immanent. Omar Garrison, a writer who had done books for Scientology before, was at work on it. We prepared a cover design for that book as well.

We had decided to launch two books – the paperback Dianetics, and Self Analysis in the larger “trade paperback” size. There had been some pressure to release the books in hardback – Hubbard notoriously despised paperbacks as cheap, shoddy substitutes for “real” books – but I had successfully argued that if the objective was to interest lots of people in Scientology, then volume was key, and volume meant paperback.

On Len’s advice, I had set the launch date for September, as he said that this was when a lot of book campaigns were launched. The books were “sold in” to the book chains and distributors through the summer, beginning with the ABA Convention in June, and then the campaign launched in the fall to sell them through the bookstores to the public – that was called “sell-through.”

But this schedule didn’t accord with Hubbard’s plans. His new science fiction book, Battlefield Earth, was set for release that fall as well. It was going to be published by St. Martins Press. Hubbard had a strategy, which was to follow the pattern of 1950. At that time, he was a well-known science fiction writer, and it was his original article about Dianetics in Astounding Science Fiction magazine that first sparked off the 1950 sales of Dianetics. Many of his fans at the time – those who read his fiction – became the early Dianeticists. Hubbard wanted to repeat the pattern, re-establishing his reputation as a science fiction writer and then re-promoting Dianetics into that “fertile ground.” For that reason, he wanted to launch Dianetics later. But I knew it couldn’t be too much later. The books would be in the stores in the fall, and we had to deliver the promised campaign – the stores had already been burned by Scientology’s past failures to deliver a campaign, we couldn’t let it happen again. After some negotiation with ASI, it was agreed that Battlefield Earth would launch in September, and Dianetics (with Self Analysis) would launch in October.

At this point, I happened to see an ad for Dianetics that Hubbard had written. He had sent it to the Division Six Executive International, Peter Warren, who was ED International’s assistant for public dissemination. The ad included the phrase “Get rid of your Reactive Mind,” which Hubbard claimed was a very deep, pervasive “button” and would cause people to buy the book on a stimulus-response basis. Foster and I were discussing this ad once in a meeting with Len Foreman.

“Sounds like a good thing,” he said.

“What does?” I asked.

“The Reactive Mind. It sounds like something valuable, you know, it allows you to quickly react to situations…”

Foster and I looked at each other, dumbfounded. We were so used to the insider terminology that we hadn’t even thought about the impression that phrase might have on someone in the public, someone not familiar with Scientology’s lingo. I organized some fast surveys.

The surveys were very revealing. People did think that the “Reactive Mind” would be something valuable, and thought that if you “got rid of it” you would be a zombie. I went over the results with Frannie at ASI, and she asked me to do up a report right away.

A few days later, Hubbard wrote back that he was very pleased with the surveys, and said that they confirmed “something he already knew since 1950,” that people find the Reactive Mind very valuable. He called for a few more surveys to be done, which we rapidly carried out, and he determined at the end of this that the button should be “Learn to control your reactive mind.” He commended me for the surveys, and I thought nothing further about it. Little did I know that this minor incident would play a major part in my eventual demise, twenty years later.

As work on the campaign progressed, I started working more and more with Len. He knew people in publishing, marketing and advertising, and we would often race around town seeing different professionals –inevitably stopping for lunch at Len's favorite restaurant, Canters, where he would regale me with his vast store of Jewish jokes.

Len introduced me to a media company, Ed Libov & Associates in Marina Del Rey, and we began meeting with them to figure out how best to promote the books. And that depended on my isolating our “target demographic,” which I was getting rapidly worked out with a series of studies and surveys. I was able to get an OK to take our Scientology mailing list and run it through a demographic database. This resulted in a lot of tables, color-coded maps, pie and bar charts that I found fascinating. The best prospects for Scientology were young (25 to 35), some college education, urban, middle income. Men rated slightly higher as prospects, 60% to 40%. There was a lot of other information which I devoured, parsed and analyzed. We then started doing a lot of surveys, pre-qualifying the people we surveyed to make sure they were in the target demographic. Every day I would send the survey team out to do another survey. At night we’d tabulate the results and study them, then out they would go the next day with more questions. Pretty soon I was starting to know these people like they were family.

As part of my research, I studied every Dianetics campaign that had ever been done, from the first release of the book in 1950 to the present. They ranged from the mundane to the bizarre. I found out that, just over the past year, an abortive pilot campaign has been run in San Diego by marketing people from the Int Base – and apparently Hubbard had been calling the shots. They had made some TV ads on a space opera motif, with men in white space suits and helmets. Apparently the rationale was the same as when Hubbard had put such whole track symbols on the books – to manipulate the “wogs” with symbols from the OT III “Xenu” incident. They had also tried to sell hardback books. The results were apparently so embarrassing that the campaign had disappeared without a trace.

But I found one disturbing fact: everyone who had ever successfully run a big campaign for Dianetics had been destroyed – kicked off staff, declared Suppressive, and in one case, Diane Colletto, shot. She had run a campaign in 1979 that had gotten Dianetics on to the Ingrams West Coast bestseller list. She was killed by her husband in front of the Bridge Publications building on matters apparently unrelated to selling Dianetics. But this fact struck me as odd, and eerie. Why had every one of them been attacked? I resolved to keep my eyes open, and, while pushing ahead with the campaign, keeping my eyes open to see if anyone took a shot at me, and if so, where the shots came from.

But I found out some other things, too. Past campaigns, going back to 1950, had been successful when they narrowly targeted a certain public, what they call “niche marketing” these days. Conventional wisdom at that time was that you couldn’t sell books on television. This was 1982. No one had ever done it successfully. But I started thinking about it. Television was expensive, but in terms of cost-per-thousand (CPM), it was the cheapest medium. The problem was, it was a broad shoot, like a shotgun. You blared your message out to a lot of people who would never buy your product. That was what made it expensive. But suppose there was a way to hone in on your target public, to “narrowcast” the message?

I worked with my rep at the media firm, an older lady named Nancy. She educated me in such things as “gross rating points” and “target points.” I studied various types of media buys. It all seemed too expensive, too wasteful. The penny dropped one day when I was looking over a proposed media buy and saw Saturday morning cartoons listed.

“What’s this doing here?” I asked.

“Well, that gets you a lot of target points. There are a large number of your target demographics that are watching those programs.”

“But…” I tried to vocalize what was bugging me, “I don’t want to talk to people who watch Saturday morning cartoons!”

Well, which viewers of which programs would I be interested in talking to? I started going through programming lists. Soap operas, no. Old classic movies, yes. Stock car racing, no. Old Twilight Zone reruns, yes. It was all very subjective and not very scientific, but it was based on a lot of knowledge I had soaked up about our target demographic and what they liked. They weren’t followers. They didn’t watch what everyone else did. They were mavericks, iconoclasts, mold-breakers. They liked the odd, the intriguing, the quirky. They liked… well, the kinds of things that I liked, that most Scientologists I knew liked.

I had a lot of arguments with the media firm, because some of my choices went against traditional media wisdom. They fought me tooth and nail, but I managed to cobble together some kind of a media strategy that I knew would reach the kind of people I was interested in talking to – people who would be intrigued by Scientology.

The ABA Convention went well. We had everything ready – a big booth with huge transparencies of the new covers, literature and catalogs, and media schedules for the fall campaign. The reception from the book trade was lukewarm, but Len was able to pump it up. Walking around the floor of the ABA Convention with him was amazing – he seemed to know everyone. Every couple of feet someone would call out “Lenny!” By the end of the convention, we had “sold in” 250,000 books – most of that to a national distributor, Ingrams, who had warehouses all over the US and supplied most of the bookstores. Waldenbooks and B. Dalton declined to order, but said they would watch the sales and order from Ingrams. It was a start, a foot in the door.

In July, Foster was called up to the Int Base, and was briefed on a new project he would be doing – the computerization of all of Scientology management. I was crestfallen – I had thought that he and I and Bruce Wilson would do the Dianetics Campaign together – the three Musketeers taking on all odds. But Foster didn’t feel that this was a project he could turn down. He assured me he’d be located right there in the Complex and he still considered the Dianetics Campaign to be his project as well. He was as good as his word, and in the coming months and years we met often, and he helped me out many times – unofficially. I was also able to help him a bit – designing a logo for his new enterprise, the International Network of Computer Organized Management, or INCOMM.

Another blow came when I heard that Bruce and Tina had blown the Sea Organization – left “without authorization.” They had taken Gwennie, now 12 years old, with them and fled to the US Virgin Islands, where Bruce’s family lived. According to the rules of Scientology, they would be “declared Suppressive” and I would not be able to talk to them or Gwennie. As it turned out, I was able to bend the rules somewhat, convincing various Ethics Officers that Gwennie had only been 12 when she left, and was therefore “not Suppressive.” In that way I was able to keep in touch with her over the years with infrequent letters.

So with Foster on his new project, and Bruce blown, I was on my own as the Strategic Book Marketing Unit I/C, the SBMU I/C, which was to be my post for the next four and a half years. I had plenty to do getting the campaign ready for launch. After the ABA sales, the pressure was on to get a campaign together. Don Spector was writing TV ads. He had been Creative Director for BBDO West and Foote, Cone and Belding, and seemed to know how to go about it. He studied the demographics and surveys and wrote three ads. They were in a testimonial format – one was a marathon runner, one a businessman, and one was an airplane pilot. Each ad ended up saying that they owed their success to Dianetics. They seemed straightforward and competently done, so I submitted them to Julia Watson at Author Services, who had taken over as my de facto senior from Frannie, and she forwarded them to Hubbard.

Hubbard hit the roof. They were awful, he said. He took particular exception to the ending of one ad where a businessman threw a wadded up ball of paper and hit a wastebasket clear across the room – a sort of slam-dunk. Hubbard said that you never end an ad with something being thrown away as it says to the viewer, subliminally, that they should throw the product away. He tended to look at all advertising as a series of subliminal messages and these, he said, were sending the wrong subliminal message.

He proceeded to rewrite them, dictating exactly how the ads were supposed to go. After Julia showed me the dispatch, I called Don and had him meet me. As it was late, I told him to meet me at Sarnos, a restaurant up Vermont Street. Julia and I met him there and went over the ads with him. It was not going well – Don was a veteran Creative Director and for him to have his work rejected like this was unusual. In the middle of the meeting, Julia had to go take a call, and when she came back, she was white. She pulled me aside and said that I had to fire Don, we could not work with him. I protested, but she was firm – that was the order from on high. I somehow managed to talk to Don, tried to soften the blow, but he was crestfallen and stormed out. I never saw him again.

We had to find someone new, and fast. Our projected launch date was just a few months away. Len Foreman made a few calls, and recommended an ad producer named Jim Kellahan. Julia and I drove out to see him. We showed him the Hubbard ads, but he said he did not work that way, he scripted his own ads. Julia got the OK for him to write new ads, and he wrote four – two for Dianetics and two for Self Analysis. Julia sent the ads up to Hubbard for OK.

The ads had to be shot right away, and so Kellahin assembled a crew and set a date for filming. But weeks went by, and still we had heard nothing back on the ads. It finally came right down to the wire and that fateful afternoon in the corridors of ASHO. The last minute approval of the ads was the last piece of the puzzle that had to fall into place.

Nancy and I went on the ad shoot, along with Len Foreman. The first ad was about two mountain climbers. One of the mountain climbers slips, and the other one, the girl, rappels down and rescues him. Then they ascend to the top. The shoot took place on a remote mountain road in Ojai, and the stunt work was done on the side of a cliff next to the road. At the end of the day, a helicopter arrived and did the final, sweeping shot of the couple on the top of the mountain. It was impressive.

That night, Nancy and I snuck away and had dinner with my Mom, who was living in Santa Barbara. The next day we got on a boat and went out to the Channel Islands, where the second ad would be filmed. It was about a “marine biologist” who was studying the seals on the island and, of course, recommends Dianetics. On the long trip, I got to know the cinematographer, Laslo Kovacs, who told me an amazing story about escaping from Hungary with rolls of exposed film of Communist atrocities wrapped around his body. Kovacs had filmed such classics as Easy Rider, Five Easy Pieces, and Paper Moon.

Once back in LA, Kellahin and crew filmed two simple testimonial ads for Self Analysis, our second release.

The ads were all masterfully filmed and edited, and were instantly approved for use. By October, we had everything in place – the books were in the stores, thanks to Ingrams, the ads were ready to go, the media strategy was set. At the end of October, we would push the button, and the largest campaign for Dianetics ever done would be underway.

And with it would come the largest boom ever for the Church of Scientology, a boom that would mask, for a while, the grim fact that the Church was beginning to fall apart at the seams.

Just prior to the launch of the campaign, on October 17th 1982, a Mission Holders Conference was held in San Francisco by David Miscavige. It was a bloodbath. He and other ASI and CMO International execs berated the Mission Holders for hours, calling them criminals. They were not allowed to leave the room. Anyone who objected was declared on the spot.

These were many of the top figures in Scientology at the time, men and women who owned and operated Scientology’s franchise operations. Many of them owned whole chains of Missions themselves. They were responsible for funneling thousands of new people into Scientology weekly. Their names were almost legendary within Scientology – Kingsley Wimbush, Martin Samuels, Bent Corydon, Brown McKee. Yet they were all declared, their missions seized. Even those not declared were assessed extortionate fines, and if they refused, were given “gang bang” Security Checks, where they would be put on an E-Meter and a group of executives would shout accusations at them.

Some of this filtered down to us. Some on the rumor line, some the “official line.” We were told that the Mission Holders were criminals, and were “robbing the Church” and trying to take over Scientology. We were told that the key Mission Holders were Suppressives, and they had to be dealt with very forcefully. Miscavige was asserting his authority and “saving the Church from SPs.”

The whole thing made me sick. How could those people all be Suppressive if they were responsible for bringing so many people into the Church? I didn’t know who was right and who was wrong. To me, it was another thing to add to my growing list of mysteries. Why had every person who had ever run a Dianetics Campaign been destroyed? Why had most of the highly productive Mission Holders been declared? It made no sense.

I thought that the campaign would, in some almost magical way, help to resolve all this - sort of like taking an old car out on the freeway and just blowing all the crud out of the engine. It seemed that getting a huge inflow of new people would help to blow the petty politics and infighting out of Scientology and get everyone on track.

And I was about to hit the accelerator.